SophusLab

Transforming data into business opportunities

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Mission

Our key mission is to provide our clients with pragmatic and effective answers to their data requirements, guaranteeing the highest level of quality and scientific rigour.

 

SophusLab will support clients during the entire cycle of the project: from designing together the most correct bespoke solution, execution and implementation of the corresponding algorithm, helping understand every detail and nuance, and finally the conclusive recommendations and insights.

 

 

 

Services

We offer a wide range of end-to-end custom research and cutting-edge mathematical solutions.

Cross-tabulation

Contingecy tables to analyse survey data. Including significance tests, volumetric projections and RIM weighting.

Conjoint

Adaptive and choice-based conjoint analysis, market simulators, sales projections. We can also help you design survey scripting.

Key driver analysis

Impact and relevance of features on key sales or behavioural indicators, both numerical and categorical.

Regression models

Linear and non-linear predictive models. Including tree-based and random forest methodology.

Classification models

Market and behavioural segmentation. Bayesian classification. Support vector machine.

Neural networks

Design and programming of deep neural networks to model complex non-linear relationships amongst input variables.

Trend analysis

Econometric analysis of time-series data points. Likelihood forecast of future events. We cover also social-media and marketing metrics.

Data processing

Data cleaning of tables and database. Data harmonisation. Transformation suitable for dashboard and visualisation platforms.

Data fusion

Probabilistic profile matching to merge, align and fuse independent datasets across common variables.

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About

We are greatly proud to dedicate SophusLab to the ground-breaking achievements of Sophus Lie, a Norwegian mathematician. During the second half of the 19th century, he made major advances in the theory of continuous groups of transformations and differential equations. Lie groups and Lie algebras are named after him.

SophusLab was founded in April 2022 by Dr. Marco Ghiotti in Amsterdam, The Netherlands.

Marco holds a PhD in theoretical physics (CSSM, Australia) and Msc in mathematical finance (CCFEA, UK). He has over 15 years of experience in Market Research, Data Science and Analytics, working for Ales, Toluna, Repucom and Nielsen.

He succesfully led, designed and delivered data science solutions to a huge range of brands and rights holders across the globe in the sports and entertainment industry, including Heineken, HSBC, FIFA, UEFA, Olympic Games, Premier League, NBA, Manchester City amongst many others.

Marco loves to read as many books as humanly possible. 

His favourite subjects are Physics, Mathematics, Palaeontology, Mythology, Fantasy and Greek Philosophy. 

He also plays drums and bass guitar in his spare time.

He’s a big nerd.